I chose Walmart, because I think its one of the biggest/most expensive decision walmart made, and i feel like not that many people even notice they spent millions of dollars changing the signs on buildings, trucks, packaging, uniforms, etc.
This was chosen, to what i understand, to get people attention, big and bold, all caps trying to get out there, get that market, to sell themselves and make sure everyone knows about it.
The new logo:
This changed the whole way Walmart looks, acts, and works. This logo, says hey I'm Walmart stop on in. The sun burst, represents eco friendly, all about the earth, and the quality of life, and our environment.
I personally like the new and improved logo much better. I like what it stands for, and what it represents, verses the boldness of the old logo.
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