Old vs New

Choose a nationally recognized brand who recently revealed a new logo (Starbucks & JC Penney) discuss why they chose a new look, how this has been implemented, you personal thoughts on old vs new.

I chose Walmart, because I think its one of the biggest/most expensive decision walmart made, and i feel like not that many people even notice they spent millions of dollars changing the signs on buildings, trucks, packaging, uniforms, etc.

The old logo :

This was chosen, to what i understand, to get people attention, big and bold, all caps trying to get out there, get that market, to sell themselves and make sure everyone knows about it.

The new logo:
This changed the whole way Walmart looks, acts, and works. This logo, says hey I'm Walmart stop on in. The sun burst, represents eco friendly, all about the earth, and the quality of life, and our environment.

I personally like the new and improved logo much better. I like what it stands for, and what it represents, verses the boldness of the old logo.

Direct Mail

This week we are doing, in collaboration with the variable data class, a direct mail piece. We were suppose to choose two different target audiences, and identify the call to action our piece would take. I chose to advertise to travel to Hawaii. My two target audiences will be newly weds looking to travel for their honeymoon and retirees looking to spend some quality time together seeing the sights of the world. Call of Action, is going to be to visit the website or local travel agent for details. The finished size will be 7X5 with a bleed on the front, all four sides, and no bleed on the back.

The two images on the left are targeted towards Newlyweds, as you can see. I chose pictures for the front of the newlyweds piece because they seemed like adventurous, outdoorsy, things I believe newlyweds might want to do. The two images on the right would be the front and back of the version I created for a retired audience. Again the images I chose for the front were sites, and places I think an older more calm couple might enjoy.
All of the images I got came off the server on campus, which I was given permission to use.
I did end up having a full bleed on front and back, as well as four color, my COB would be the girls holding the HAWAII sign, and I created the logo for the Travel There travel agency. For the backs I used the same image, that I took into Photoshop and edited so it would fit the space on the back of the card. Overall I’m really happy the way this turned out.

Self Promotional Notepad Final

Project Specifications
5 x 7 inch
Black ink only with a  bleed
50 sheets per pad
padded
chip board back
Price per pad $3.52
How long will it take to create the pads one business day
What type of file do they need to print the pad indesign file

Copyright Statement
All contents, except the QR code which was created using http://qrcode.kaywa.com/,  by Jason Dixon using Adobe Ilustrator.

Call to Action/Overview
I'd like to be able to hand this notepad out to future job employers, get them interested in my, and my work via my blog. The purpose of this is to leave future bosses wanting to see more, luring them to my online portfolio. I chose squares, and boxes to represent the box that everyone is always trying to think outside of, this is me showing all the boxes I've been inside, and outside of. The shades, and different sizes represent the different situations and ways a "box" that needs thought outside of can occur, different people and environments. I chose the text for my name because it was "boxy" and I felt it would flow well with the rest of the artwork, and the font for the information was for the same reason and the ease of reading it provided for the reader.

Self Promotional Notepad Rough

Once again hand drawing is not my forte, I gave it a shot though so here is my full size rough with a bleed.

Self Promotional Notepad

Here are my thumbnails, the first ten were for class, we were required to hand draw ten, and hand drawing is not my forte so I did my best to get it over with. The rest are the thumbnails I did on the computer, trying different ideas and trying to see where this notepad was going to take me.