Publication Ad: Follow Up

 I learned, that you really have to take initiative, and that everything isn't always easy. One example was figuring out the bleed, and margins, and how its not always spelled out for you, and that a lot of the times as a designer you just have to figure things out on your own. I learned that Microsoft has their own tag and digital reader that can be uploaded to smartphones and computers, thought that was pretty cool. I had to do a lot of investigating, to figure out all about the Microsoft Tags because i had never heard of them, and since they are customizable you have to read the terms and usages to see what kind of things you can change and what you cant. I used a picture of myself that my fiance took of me, and took it into Photoshop and changed the color mode to duotone, where i changed the two colors to black and Pantone 2935 C. I also downloaded a customizable black and white Microsoft Tag, which i placed a Pantone 2935 C box behind the black and white dots do help it blend in with the rest of the publication. I chose Pantone 172 C, also from a PMS printed booklet, for the type on the page, i used a free font i downloaded, called subway. I gave the type on the publication ad a drop shadow, its not very noticeable but if you take it way you can really tell how much it helps the type Pop off the blue and black duotone background. All in all I'm very satisfied with this project and is definitely my favorite so far.

Final Project Ideas

I knew right way the purpose, get people to eat chicken, call to action was about the same, eat chicken! My target audience was people who love chicken! And my printing specifications, was that my max page size was 12X18, because that's the max page size at QuickPrint here on campus. This present a problem because i wanted a large box, so the solution I thought of was to use two pages, and glue them together, after I cut them out, this allowed me to significantly increase the size of my box.

Publication Ad

The target audience I chose for this assignment is basically anyone who travels. Call to action, would be to learn, by using the Microsoft tag, talking with someone or going to a store and talking with an associate/sales person about the device.

I chose Travel + Leisure Magazine, here are the requirements

Just as a side note, I found prices, and WOW! its expensive to have a publication in a magazine, as fellow class mates all shared. So moral of it all, make sure its 100%, before you submit this file because it could lead to one SUPER expensive problem